Digital or visual Rhetoric is the triangulation of technology, visuals, and written texts. Visual rhetoric is all around us. In most instances, if not all, visual Rhetoric affects the way we view the world around us. Hocks explains that visual rhetoric operates digitally in three distinct ways. First, through audience stance – the audience participates, and the author of the visual texts creates ethos (340). Next, transparency is achieved through is conventional familiarity. Last, hybridity combines the visual with the verbal design. It encourages multifaceted identities. Together, it is a creative and intellectual process.
Bringing the analysis of visual culture is important in the classroom. It encourages our students to be more actively engaged in their world, to think more deeply about relations between the visual and the written texts (while understanding the implications of rhetoric – from political extremes to personal motivation are instrumental.) In addition, students will gain technological astuteness as well.
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